Rosewood Property Company and MetLife Investment Management have officially completed The Buckley, a 338-unit apartment community situated within the 156-acre Heritage Creekside development in Plano. Located on 4.8 acres near Custer Road and the President George Bush Turnpike, this four-story midrise project follows the successful leasing of The Ludlow and represents a pivotal moment in the site’s evolution. The Buckley isn't just another residential addition; it is a physical manifestation of a broader strategic shift in how large-scale master plans are being conceived and executed in the DFW metroplex.
## A Curated Residential Experience The Buckley was designed to offer a distinct personality, moving away from the anonymity of standard apartment blocks. With over 11,500 square feet of shared interior space designed by B2 Design Co., the community focuses on high-quality livability. The project offers a diverse range of floor plans, including studios averaging 612 square feet and three-bedroom apartments averaging 1,562 square feet. These units are positioned to appeal to a wide demographic, with initial asking rents starting at approximately $1,700 for studios and reaching about $3,575 for the larger three-bedroom configurations. By prioritizing these curated interior spaces, the development aims to feel like a well-traveled neighbor’s home rather than a high-density housing complex.
## A Strategic Pivot in Master Plan Priorities The completion of The Buckley marks a significant recalibration of the Heritage Creekside master plan. Originally, the vision for the 156-acre site was heavily weighted toward commercial use, with plans for up to 1 million square feet of office space. However, in response to evolving market dynamics, the project has significantly scaled back that office component to a potential 300,000 square feet. This shift was facilitated by the Plano City Council’s approval of a revised plan that prioritizes multifamily and for-sale housing, entertainment, and retail. The project's strategic importance was further recognized when it was selected as a finalist in the Dallas Business Journal’s 2026 Best Real Estate Deals program, highlighting the success of this pivot.
## The Shift Toward Mixed-Use Resilience This transition reveals a critical trend in the DFW real estate market: the move toward mixed-use resilience. By reducing the office footprint by 70% from the original proposal, Rosewood and MetLife are responding to a clear market signal—the demand for "live-work-play" environments is currently more bankable than traditional single-use commercial space. For developers, this move identifies a shift where residential density provides the necessary baseline for retail and entertainment viability. In Plano, the "office-first" model is being replaced by a "residential-anchored" model to mitigate the risks of office vacancies while capturing the growth of the regional housing market. This project serves as a bellwether for how large-scale sites will be managed moving forward, ensuring long-term site viability by attracting a broader demographic seeking integrated, high-quality amenities.
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